The Trends and History of Cell Phone Content Advertising

What is cell phone content advertising? You can say that cell phone content advertising is the promotion of games, ring tones and other Blackberry Phone services. One method is such services use the short message service system to join up to them and are usually subscription-based. Another method is broadcasting messages to the cell phone's idle-screen, advertisers to reach millions in real-time or enabling the mobile operators.
But Wifi Cell Phone content advertising is banned in some shops, especially in NASCAR. NASCAR banned advertising by any new cell phone companies who were not in the sport at the time; On 19 June 2003, cell phone companies especially Chinese Wholesaler who were involved could stay with their current teams, but once they break from their current teams, they could not advertise in NASCAR's premier series. This ban was a byproduct of the new ten-year contract with Nextel Communications.
The Trends of Cell Phone Content Advertising
A new trend is the "ad-supported" Quad Band Cell Phone service model in cell phone content advertising. MVNO's ，for example, Xero Mobile ,Virgin Mobile USA, and Blyk offer, or plan to offer, free or subsidized cell phone service in exchange for subscribers viewing a number of targeted advertisements that are relevant to the subscriber. The relevancy of any given advertisement is based on user demographics, and the like. Leap Wireless Internationl Inc. holds a patent which allows a subscriber to subsidize his/her calls by utilizes a number of subscriber centric factors, and viewing advertising.
The Mobile Entertainment Forum carried out a survey of its members in 2006 where 81% of respondents expected successful advertising models to cut prices or fund the consumption of entertainment content on Cell Phones.
While advertising via a Qwerty Keyboard Cell Phone from China Wholesale is still relatively new, inventors have developed ways to use a cell phone to present advertising to persons standing near a cell phone user who speaks in a non-hands free mode. This invention differs from the conventional approach of "one person per presentation", and is based on the observation that "birds of a feather flock together" to give the advertiser multiple views per presentation and a demographic that is the same, or similar to, the subscriber. While the user speaks by cell phone from Wholesale Flip Phone, Okawa teaches a similar invention for presenting advertising to unspecified persons near a cell phone user, using the rear screen. Presentation to persons other than the user will likely be used to increase market share in low-income/high-population areas, as well as provide a line extension for ad-supported MVNO's.
A new approach to mobile phone content advertising is the use of viral marketing. Through specially designed program users can send recommendations for mobile content they like to their contact lists.
The History of Cell Phone Content Advertising
The first easily-customisable aspect of the Wholesale Bar Phone was the operator logos – small, monochrome images that show the logo of the mobile network operator by default. By a person's name or a small symbol these were often replaced.
The ring tones became the most common method of customizable the phone as handset manufacturers introduced better ring tones and audio capabilities. Web sites containing ring tones of popular songs and tunes started appearing, with many of them providing the service free of charge and with little or no advertising at all – their popularity grew mainly through word of mouth. But these sites soon began charging a small fee for the privilege. The next step was to advertise these services.
Some companies began large mass media campaigns to advertise the fact which they had the latest tunes and largest collections of ring tones. The primary intention of this was to prevent the company from targeting young people in its campaigns.
Cell phone content advertising was one of the main themes at the "3GSM World Congress" held in Barcelona, Spain in February 2007. The Mobile Entertainment Summit held there discussed whether Mobile Advertising Can Fund Resurrect Advertising and New Content Businesses.
One of the first operators which implement brand advertising campaigns was "AIS" from Thailand, where Honda has become one of the first global advertisers to use the phone's idle screen as a medium for mobile advertising from Wholesale Slide Phone. Road driving safety tips and targeted millions of AIS mobile subscribers and the AIS - Honda advertising campaign broadcast motorcycle, providing a Honda moped as a prize in return for registering.

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